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The Indian automotive market is a diverse and dynamic landscape.
In recent years, there has been a surge in the number of dealerships managing multiple brands, catering to a wider customer base, and offering a broader range of vehicle options.

While this strategy offers significant business potential, it also presents unique challenges in managing operations efficiently.

Challenges of Managing a Multi-Brand Dealership in India:

  • Standardized Processes Across Brands: Each brand has its own set of service procedures, warranty policies, and customer communication protocols.

    • Ensuring consistent processes across different brands requires meticulous planning and a robust management system.
  • Focus on Transparency & Convenience: Customers today demand transparency throughout the service process.

    • Online appointment scheduling, real-time service updates, and detailed repair invoices are becoming essential aspects of a positive after-sales experience.
  • Inventory Management Complexity: Multi-brand dealerships need to manage diverse inventories that include parts, accessories, and vehicles from various manufacturers.

    • Streamlining inventory organization, stock control, and order fulfillment becomes crucial.
  • Sales and Marketing Strategies: Targeting the right customers for each brand with separate marketing campaigns while maintaining a cohesive brand presence for the dealership requires a multi-pronged approach.

  • Data Management and Reporting: Consolidating sales data, service records, and customer information from multiple brands into a single, unified system is essential for informed decision-making.

  • How Orbitsys CRM DMS Empowers Multi-Brand Dealerships?

    Orbitsys DMS, a comprehensive Dealer Management System (DMS), provides a powerful solution for Indian dealerships to streamline operations and navigate the complexities of managing multiple brands.

    Here's how:

  • Brand-Specific Workflows: Orbitsys allows for the configuration of brand-specific workflows to ensure compliance with manufacturer guidelines and service protocols.

    • Technicians can access dedicated service manuals and troubleshooting guides for different brands within the system.
  • Unified Inventory Management: The system offers features for managing parts, accessories, and vehicles across all brands on a single platform.

    • This enables efficient inventory control, real-time stock visibility, and streamlined order fulfillment processes.
  • Targeted Sales & Marketing Tools: The Orbitsys CRM (Customer Relationship Management) module allows dealerships to segment customer data based on brand preferences, purchase history, and demographics.

    • This empowers them to create targeted marketing campaigns for each brand, reaching the right audience with relevant messaging.
  • Centralized Data Management: Orbitsys acts as a single source of consolidating sales data, service records, and customer information for all brands within the dealership.

    • This facilitates comprehensive reporting, allowing managers to gain valuable insights into overall dealership performance by brand or by department.
  • This ensures seamless communication with customers across all brands and simplifies the service experience.

    Additional Benefits for Multi-Brand Dealerships:

  • Improved Efficiency: By streamlining processes, optimizing inventory management, and automating tasks, Orbitsys DMS reduces operational costs and improves overall dealership efficiency.

  • Enhanced Customer Satisfaction: The system facilitates consistent service delivery and personalized customer communication across all brands, leading to higher customer satisfaction and loyalty.

  • Data-Driven Decision Making: With access to consolidated data and comprehensive reports, dealerships can make informed decisions about resource allocation, brand promotion strategies, and future investments.

  • Have you considered these questions?

    How do you currently manage brand-specific service procedures in your dealership?

    Are you struggling with maintaining separate inventories for different brands?

    Do you have a system for targeted marketing campaigns for each brand in your dealership?

    Orbitsys CRM-DMS can help! We understand the unique challenges faced by multi-brand dealerships in India.

    Contact us today to learn more about how Orbitsys can streamline your operations, boost efficiency, and empower you to thrive in the ever-evolving Indian automotive landscape.